Setup, management and measurement
The service has three parts. Setup comes first: ad accounts, campaign structure, landing pages, forms, conversion tags and the route each inquiry takes into your inbox or CRM. Management follows, with search terms, audiences, bids, budgets and ad copy checked and adjusted on an agreed schedule. Measurement runs alongside both, so each form fill or tracked call can be traced to a campaign and a cost. It applies to Google Ads, Microsoft Advertising, Meta and LinkedIn. Platforms and buyers decide how campaigns perform. What you get is a setup you can inspect and a record of what was changed and why.
Search, social, pages and tracking
Most requests fall under one of four headings.
- Search ads, for buyers who are already looking.
- Paid social, for buyers you can describe by role, industry or interest.
- Landing pages and forms, so each ad has a page built for it.
- Lead tracking and follow-up, so each inquiry is recorded and answered.
The partner who handles your request can quote any combination. Ad spend stays separate and goes straight to the platform.
Paid search
Account audits, campaign structure and weekly upkeep for Google and Microsoft search ads, with a short report you can read quickly.
Feed advertising
Ads in social feeds for people who were not searching yet. A partner plans the creative, audiences and tracking.
Page builds
Copy, layout, form setup and tracking for new landing pages, or fixes to pages you already send paid traffic to.
Conversion tracking
Google Tag Manager, GA4, the Meta pixel and the LinkedIn Insight Tag set up, tested and documented in your accounts.
Getting started
There is no commitment until you accept a written quote.
- Tell us what you want help with: search ads, paid social, landing pages, tracking, or a mix.
- A service partner gets in touch to talk through your goals, budget and current setup.
- You agree what is in scope, which accounts are involved and how reporting will work.
- The partner sends a quote. Once you accept it, onboarding and account access begin.
Why there are no prices on this site
Paid traffic work is priced on scope, and scope differs a lot between businesses. A company with one search campaign and solid tracking needs far less work than one launching on three platforms with new landing pages and call tracking. Reporting adds to it too: a weekly meeting takes more time than a monthly email. The partner quotes after seeing what you have. Your ad spend is billed by the platforms to you and sits outside that quote.
Common questions
Is ad spend included in the management fee?
Usually not. In most setups you pay the ad platform directly, by card or invoice, for clicks and impressions. The service partner charges a separate fee for setup and management. Keeping the two apart means you can see exactly what went to Google, Microsoft or Meta. Ask any provider to state both clearly in the proposal.
Who writes the ads?
The service partner usually drafts ad copy and creative from what you tell it about your offer and buyers. You approve drafts before they go live. You are responsible for the claims in them being accurate, so check prices, offers and any regulated wording. Some businesses supply their own photos or video; others ask the partner to source them.
What is the difference between setup and ongoing management?
Setup is the one-time work: building campaigns, writing the first ads, creating landing pages and forms, installing conversion tracking and connecting leads to your inbox or CRM. Management is the work after launch: adjusting bids and budgets, excluding poor search terms, testing ads and pages, checking tracking and reporting. Many providers quote the two separately.
Can I keep my current website?
Usually, yes. Ads can point to existing pages if they load quickly, match the ad and have a clear form or contact option. Many businesses add a few dedicated landing pages for ads and leave the main site as it is. The service partner can say which pages are suitable after looking at them.
Which ad platforms are covered?
Requests usually involve Google Ads and Microsoft Advertising for search, and Meta Ads Manager and LinkedIn Campaign Manager for paid social. Tracking typically runs through GA4 and Google Tag Manager, with leads passed to a CRM such as HubSpot, Salesforce or Pipedrive. Mention any other platform you use in your request.
You keep the accounts and the data. Ask a service partner to quote the hands-on work.
Ask for a quoteRequest a quote
Some businesses want help with a single piece, such as rebuilding a landing page or fixing call tracking.